Web Design

5 Huge Reasons To Choose WordPress Over Wix

May 22, 2019

Which CMS is better? WordPress or Wix? This debate has been going on for the past few years, and with good reason. Today, the KDH Digital Team be giving you 5 huge reasons to choose WordPress over Wix.

What Are WordPress and Wix?

Both WordPress and Wix are content management systems that make web design and development a lot easier. Thanks to these two content management systems, millions of businesses worldwide have been able to launch and manage their websites to date.

WordPress

A powerful CMS that allows users to customize a website through the back-end of the software. It’s also manageable through the front-end but with limited use unless you’re using a premium plugin.

Wix

A CMS that’s fairly popular for its easy-to-use tools. Most features on a Wix Website can be managed or changed by simply clicking on an element. For this reason, many small business owners launch their official website using Wix.

1. Too Much Up-selling On Wix

Wix

Wix may seem cheap at first, but can gradually end up costing an arm and a leg if you’re not careful. In most cases, Wix allows its users to have a small taste of its premium features. Each feature may only cost a few dollars a month but can end up being too much once the cost is added to your monthly bill.

WordPress

WordPress, on the other hand, offers thousands of “freemium” plugins with free updates. For the most part, you’ll be able to get the most out of these plugins for free without having to pay a dime. There are also over 55,000 different WordPress plugins to choose from. If that’s not enough, these plugins have been downloaded just under 2 billion times!

2. Drag & Drop Is Not Always Fun

Wix

Regardless of how simple Wix may make it seem, its drag and drop feature has plenty of flaws. Drag and drop could push back a final design if you need to move tens or hundreds of images, buttons, and paragraphs around. It may not seem like a big deal at first, but it is time-consuming for those who have a website with more than 10 pages.

WordPress

Some of WordPress’s premium templates allow you to drag and drop elements without having to worry about proper spacing. This eliminates any worries about aligning everything perfectly.

3. Blogging For Content

There’s a reason why most bloggers choose WordPress over Wix. Let’s find out why.

Wix

Don’t get us wrong. Wix allows you to create a great blog, but when it comes down to organization, WordPress is the way to go. After all, WordPress did start off as a blogging platform. When it comes to blogging, Wix doesn’t allow its users to customize posts like they do with pages. This means you’ll have to depend on a regular newsletter template to get your point out.

WordPress

WordPress is the perfect CMS choice when it comes to blogging. This is because the software was created to help bloggers organize their website using tags, categories, RSS, feeds, and other neat features. WordPress also allows you to customize your blog posts by customizing templates to help you communicate your message. This includes features like carousels, animations, and other neat elements.

4. You Might End Up Spending Double

Using Wix to manage your company website can be dreadful if you don’t have the time to manage it well. Wix clients start off using the CMS services because they want to manage everything themselves. But what happens when you don’t have as much time as you used to before? Don’t expect to have time for more if you’re expecting a large number of customers in the near future. Plenty of business means you’ll be able to afford some breathing space and a web designer/developer.

5. E-commerce Websites Thrive On WordPress

Online selling has become fairly important among startup businesses. Today, WordPress is used to power up over 42% of all e-commerce websites around the globe.

Wix

Wix offers different tiered e-commerce stores with a paid plan and some useful upgrades. The downside is that Wix only offers payment options through Paypal and Authorize.net. Not to mention the hidden fees it charges sellers per transaction.

WordPress

Again, plugins are extremely important in the world of WordPress. The CMS contains different payment plugins like Woocommerce, Paypal, and others that make it easy for business owners to use once installed. The best part is that some of these merchants have fairly affordable rates for e-commerce sites. WordPress also has the capacity to power up large e-commerce websites without a problem. Overall, WordPress would be the best choice to go with for large online stores.

Bottom Line

As a web services company, we will always choose WordPress over Wix. Of course, if you have enough time to manage your website on your own and prefer simplicity, Wix is your perfect choice. But, if you’re more interested in the best design, SEO, and marketing strategies for your website, hiring a web design company with WordPress experience is the best route to choose. We’re always ready to take on your Web Design, Pay Per Click, and other online projects! Let us know what you think! Is WordPress really better than Wix? Do you have any more huge reasons to choose WordPress over Wix? Is there another CMS better than both? Leave your comments in the section below!

Social Media

How To Beat Bad Online Reviews – Google, Facebook, And More

By kdhdigi on

May 13, 2019

- Social Media

No matter if you own a multi-billion dollar company or a small, local mom and pop business, your business might still get a bad review every now and then. That’s why we wanted to share how to deal beat bad online reviews to help your business thrive in today’s cruel world. Nowadays it seems as if everyone including your grandparents uses some type of social media platform out there. This makes it a great opportunity for businesses everywhere to create a positive image for themselves with a few words and clicks. In this article, the KDH Digital Services team will show you what you can do to encourage consumers to write positive reviews, how to beat negative online reviews and more.

Why Do Online Reviews Exist & Why Are They Important?

Online reviews exist to help searchers determine whether or not a product or service is right for them. In short, review forums are meant to show potential clients how likely they are to enjoy a product or service. As for why online reviews are important, online reviews can help others find the best products and services in the market. They can also help buyers gather plenty of intel on quality, customer service, and prices. In 2017, 93% of customers said online reviews impacted their purchasing decisions.

The Best Online Review Platforms

There are hundreds and thousands of online review platforms around the world, but which ones are the best to worry about? Here’s a quick list and description of the top platforms to list your business:

Google

Known for being the largest search engine in the world, Google is our preferred online spot to focus on reviews. This online superpower is sure to help small businesses across the globe get on the map and expand. Here are some key features to look for on Google’s Platform:

Google My Business
Map Features
Answering Important Business Questions
Product Information
Business Posts
Images

Yelp

Another popular review site that has grown much over the last 10 years. Yelp serves as a business directory that allows business users to order food and gain traction. Here are some key features to look for on Yelp’s Platform:

Request a Quote
Bookmark Collections
Yelp Reservations
Cash Back
Ordering Food

Facebook

Facebook’s social media strength is hard to ignore. Due to its high popularity, users on Facebook will usually respond at faster rates than both Google and Yelp. Users also tend to expect faster responses from companies, making it one of the best places to showcase great customer service. Here are some key features to look for on Facebook’s Platform:

Answering Important Business Questions
Product Information
Business Posts
Images & Video
Creating Events
Recommendations

How To Beat Bad Online Reviews

The only bad side of having a business account on social media is the possibility of receiving negative feedback. But don’t fear, negative feedback allows you to grow as long as you take it the right way.

Paying Close Attention To Customer Reviews

Before even thinking about responding to any review, you must examine every individual review from a neutral perspective. That means setting aside your reality and evaluating the review honestly.

Learning From Customer Reviews

Negative reviews can sometimes be a clear indication of issues that need to be addressed within your business structure. Although some complaints may be quick fixes, be on the lookout for recurring complaints. You wouldn’t want to lose business because of the same thing. There are hundreds of people around the Central Texas area that check out 3rd party reviews before making a final decision.

Respond To Negative Reviews The Right Way

The best way to respond to an upsetting review is by acknowledging the customer and addressing what you are doing to fix the problem. Ignoring a review can upset the customer even further and generate a feeling of neglect and carelessness. Instead, try responding as soon as possible with the best response possible. Here’s an example of a proper response to a negative review: “Hey Bill, sorry for the inconvenience. We are now offering booster seats for children for the next time you visit!” Make sure to keep every response polite, otherwise, you’ll receive more backlash in the future. This also shows others who visit the review site that your company actually fixes problems instead of masking them.

Ask For Feedback

Asking an upset customer what you can do to fix the problem is a great way to let the customer feel heard. Of course, always make sure that you limit what suggestions you pay attention to (there are occasional complaints that don’t matter as much as others).

Final Thoughts

Online reputation will forever be important in this lifetime. In most cases, more great reviews mean more business. If you need help managing your online reviews, contact us today for a free quote. Our digital experts are ready to put the best small business practices for you. How have you tried to increase the number of your online reviews? Which review site do you trust most? Which review sites work the best for you? Have you ever received an online review that changed your business structure? We want to know your thoughts on the matter!

Web Design

Web Design vs Web Development, What’s the Difference?

By kdhdigi on

February 25, 2019

- Web Design

Web Design and Web Development may sound the same to the regular joe, but they’re truly two different services. The truth of the matter is that all web designers and web developers like to make sure their clients understand what they do. Paying attention to the differences can help you find the right digital service for your business or personal website. Let’s take a deeper look and highlight the key differences and similarities in the following article, Web Design Vs Web Development.

Web Design vs Web Development: At a Glance

What is Web Design?

Web Design deals with the development of the aesthetic and user-friendly segments of a website or platform. Designers are the ones to run to when you’re in need of a more appealing and navigable website. Professional Web Designers tend to use design programs such as Adobe and Affinity Designer to create appealing visual content.

What is Web Development?

On the other hand, Web Development deals more with the functionality of a website, app, or platform itself. This refers to any of the CSS, HTML, PHP, SQL, JavaScript, and other programming languages that play an important role in web files.

Web Design Vs Web Development: Similarities

Although different, Web Design and Web Development do have some basic similarities. Here’s a quick list of the similarities between the two:

HTML and CSS – HTML and CSS code are essential to both Web Design and Web Development. Although Developers specialize in code, designers should also have some knowledge in the area. Both code families determine the functionality of a website and how the final design looks.
User-Friendliness – Both web designers and developers work towards the user-friendliness of a platform. Designers help guide users throughout websites, while developers make sure all buttons, contact forms, and other interactable elements work correctly.

Web Design Vs Web Development: A Deeper Look at Both

In this section, we’ll take a deeper look into essential web design vs web development roles.

Examining Web Design

A Web Designer’s main goal is to deliver a beautiful and navigable website to his or her client. Great web designers go through many planning stages and design principles to produce a great user experience. The following are some key elements to look out for when you’re looking for a Professional Web Designer:

Color Schemes – Colors always matter when it comes to web design. Web developers tend to have a good eye for what works best in order to appeal to the greater audience. They consider every factor that can affect your online reputation including – Logos, Feelings, Contrast, and more.
Fonts/Typography – It just doesn’t make sense to have a beautiful website without perfect fonts and sizes. Expert Web Designers tend to choose out stellar fonts that the average person couldn’t find. Trust us, it makes a difference!
Rich Media Content – Even the best looking website would look bland if it didn’t include some distinct images, videos, and other media content. Web Designers understand the importance of images and how they can help the appeal of a page.
Organization – It would be tough to navigate and understand a website or app without organization. The organization part of websites includes the way menus and all content are laid out.
Consistency/Correction – Every page on a website should follow the same layout as the rest. This includes all of the key elements we covered above. It also includes spelling errors on images, headers, and paragraphs. Consistency helps maintain a clear image of the entity’s goals and purpose.

Examining Web Development

Web developers are also known as programmers or coders. Although hardcoding a whole website or program is becoming a thing of the past, it is essential for web developers to understand the ins and outs of how coding works. For example, anyone can make a website using a Content Management System (CMS) like WordPress, Wix, Joomla, or Umbraco. But, if the website ends up breaking or getting hacked, you’ll need someone that can use raw code to fix your problem. Here are some skills and scenarios web developers are helpful for:

Special Effects – Some special effects on websites can only be done through custom coding. No matter the coding language, it usually takes an expert to create rare effects. This also includes positioning and codes that can affect on-screen content.
Meta Data – The back end of websites can be organized to help give search engines a better understanding of certain websites. Meta Data can help SEO rankings including pages, blog posts, and media content.
Usability – Professional Web Developers can troubleshoot website problems. They also play a big role in redirects and the functionality of a page.
Site Speed – Many don’t know this one, but web developers can help cut down loading times for websites. Understanding how code affects loading time can be crucial to your site’s search engine rankings.

Final Thoughts on Web Design Vs Web Development

Now you know what to look for the next time you’re in need of some web work for your business or personal website. Many media companies, including KDH Digital Services, have dedicated web designers and developers that can handle any layouts and files that need fixing. We hope this article helped you understand the difference between design and development. Just remember to share this article and leave your thoughts in the comment section below!