Social Media, Web Design
We can all agree that technology as a whole has seen plenty of advances over the last 5 years. Technological advances and innovative entrepreneurship have been key to this rapid development. From artificial intelligence to faster reply rates, today’s online resources have generated more room for growth. With Social Media Platforms like Facebook, Twitter, Snapchat, Instagram, and Pinterest capitalizing on this movement, there’s no surprise as to why social media is evolving. The following article is meant to review how social media is evolving, how it benefits businesses, and features that might appear in the future.Customer Service
Social Media has dramatically helped how fast large and small companies take care of their customers. Although bad complaints are seen every day, social media has helped businesses make up for mistakes and show why they’re highly trusted. Some companies even answer within seconds thanks to notification systems. There are also companies that use robots to respond to customers in case there’s nobody available to reply. Some companies even use artificial intelligence to gather reports on employee performance and engagement rates.Tracking and Analytics

Employment and Shop Listings
It’s hard for us to avoid mentioning two of the most interesting additions to Facebook over the last few years. The Marketplace and Groups have become extremely popular in 2019. These two popular features on Facebook allow millions of people and businesses to post items for sale or offer employment opportunities for little or no cost at all. Today, you can log into Facebook, scroll down, and find almost any item you can imagine up for grabs. Some have even gone as far as posting eats and desserts for sale. Just a few years ago, we had to go to Craigslist or Amazon to do this! Pretty soon social media platforms might start partnering up with large businesses to organize the online shops and become one-stop shops. Don’t be surprised if you start seeing delivery options and stock options on social media in the future. Here’s a list of some items we’ve spotted in the Facebook Marketplace:- Antiques
- Cakes and Pastries
- Cars
- Car Parts
- Clothes
- Collectables
- Computers
- Electronics
- Furniture
- Homes
- Land
- Phones
- Rental Homes
- Shoes
- Utility Services
Payment Options

Entertainment
Memes and videos aren’t the only things that appear on social media now. 2018 welcomed popular social media features like IGTV and Streaming on Facebook. From a business perspective, these features allow businesses to create trendy DIY videos, review, and commercials to attract new customers. Now, before jumping into that space with any video you must do some research first. Cision suggests the “rule of 7”, which refers to wowing the audience with great content in less than 7 seconds or you might miss your chance for conversion. This is why you should conduct research and plan out a “script” before going live on social media or publishing a video.News and Crisis Response
Why watch a weather or news report when you can just Google it or find it on Facebook? It seems we can find everything on the web now. Someone can find news on something that happened hours ago. This advance has led towards newspapers and small television networks to jump into the digital marketing space. This means we can expect many more marketing agencies to pop up within the next 5 years. News and Crisis coverage also promotes more opportunities for advertisement windows.Pay Per Click Ad Systems

Future Features
Let’s step into the world of possibilities that can come in the near future. With the way social media platforms have been moving lately, it wouldn’t come as a surprise if we see the following features in the future:Gamification
Social media platforms are slowly rolling out other ways people can monetize content creation. For example, Facebook has already launched live stream gaming options which have been known to pull in serious money for popular gamers on other platforms.Pay For Ad-Free Social Media
There’s always a possibility of social media platforms monetizing ad-free access to their services. Premium service would certainly be a hit for platforms with over 500 million accounts. Imagine paying around $4 a month for ad-free content! Nowadays, almost everyone would do it to avoid irrelevant ads during 2-minute videos.Web Design and Customization
It’s only a matter of time before Facebook or Twitter allow you to design your profile with drag and drop options. It would be like MySpace once did, but simpler. We’ve already started seeing diversified posts and colors to get a simple taste of what the future holds in store. Social Media could also benefit from having preset music and animations to add to your videos while posting. Again, people want to show the world what makes them different, so this addition could come to social media platforms.Final Thoughts
We can’t wait to see what else the future holds in store for the world of social media. Of course, only time will tell if our speculations are correct or if we’ll have to keep waiting for these advances. We also want to know what you think. What types of social media features will we see in the future? If you or your business struggle or don’t have the time to keep up with social media management, contact us today.
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