Web Design

5 Huge Reasons To Choose WordPress Over Wix

May 22, 2019

Which CMS is better? WordPress or Wix? This debate has been going on for the past few years, and with good reason. Today, the KDH Digital Team be giving you 5 huge reasons to choose WordPress over Wix.

What Are WordPress and Wix?

Both WordPress and Wix are content management systems that make web design and development a lot easier. Thanks to these two content management systems, millions of businesses worldwide have been able to launch and manage their websites to date.

WordPress

A powerful CMS that allows users to customize a website through the back-end of the software. It’s also manageable through the front-end but with limited use unless you’re using a premium plugin.

Wix

A CMS that’s fairly popular for its easy-to-use tools. Most features on a Wix Website can be managed or changed by simply clicking on an element. For this reason, many small business owners launch their official website using Wix.

1. Too Much Up-selling On Wix

Wix

Wix may seem cheap at first, but can gradually end up costing an arm and a leg if you’re not careful. In most cases, Wix allows its users to have a small taste of its premium features. Each feature may only cost a few dollars a month but can end up being too much once the cost is added to your monthly bill.

WordPress

WordPress, on the other hand, offers thousands of “freemium” plugins with free updates. For the most part, you’ll be able to get the most out of these plugins for free without having to pay a dime. There are also over 55,000 different WordPress plugins to choose from. If that’s not enough, these plugins have been downloaded just under 2 billion times!

2. Drag & Drop Is Not Always Fun

Wix

Regardless of how simple Wix may make it seem, its drag and drop feature has plenty of flaws. Drag and drop could push back a final design if you need to move tens or hundreds of images, buttons, and paragraphs around. It may not seem like a big deal at first, but it is time-consuming for those who have a website with more than 10 pages.

WordPress

Some of WordPress’s premium templates allow you to drag and drop elements without having to worry about proper spacing. This eliminates any worries about aligning everything perfectly.

3. Blogging For Content

There’s a reason why most bloggers choose WordPress over Wix. Let’s find out why.

Wix

Don’t get us wrong. Wix allows you to create a great blog, but when it comes down to organization, WordPress is the way to go. After all, WordPress did start off as a blogging platform. When it comes to blogging, Wix doesn’t allow its users to customize posts like they do with pages. This means you’ll have to depend on a regular newsletter template to get your point out.

WordPress

WordPress is the perfect CMS choice when it comes to blogging. This is because the software was created to help bloggers organize their website using tags, categories, RSS, feeds, and other neat features. WordPress also allows you to customize your blog posts by customizing templates to help you communicate your message. This includes features like carousels, animations, and other neat elements.

4. You Might End Up Spending Double

Using Wix to manage your company website can be dreadful if you don’t have the time to manage it well. Wix clients start off using the CMS services because they want to manage everything themselves. But what happens when you don’t have as much time as you used to before? Don’t expect to have time for more if you’re expecting a large number of customers in the near future. Plenty of business means you’ll be able to afford some breathing space and a web designer/developer.

5. E-commerce Websites Thrive On WordPress

Online selling has become fairly important among startup businesses. Today, WordPress is used to power up over 42% of all e-commerce websites around the globe.

Wix

Wix offers different tiered e-commerce stores with a paid plan and some useful upgrades. The downside is that Wix only offers payment options through Paypal and Authorize.net. Not to mention the hidden fees it charges sellers per transaction.

WordPress

Again, plugins are extremely important in the world of WordPress. The CMS contains different payment plugins like Woocommerce, Paypal, and others that make it easy for business owners to use once installed. The best part is that some of these merchants have fairly affordable rates for e-commerce sites. WordPress also has the capacity to power up large e-commerce websites without a problem. Overall, WordPress would be the best choice to go with for large online stores.

Bottom Line

As a web services company, we will always choose WordPress over Wix. Of course, if you have enough time to manage your website on your own and prefer simplicity, Wix is your perfect choice. But, if you’re more interested in the best design, SEO, and marketing strategies for your website, hiring a web design company with WordPress experience is the best route to choose. We’re always ready to take on your Web Design, Pay Per Click, and other online projects! Let us know what you think! Is WordPress really better than Wix? Do you have any more huge reasons to choose WordPress over Wix? Is there another CMS better than both? Leave your comments in the section below!

Pay Per Click

Pros and Cons of Pay Per Click Marketing

By kdhdigi on

March 19, 2019

- Pay Per Click

PPC Advertisement is one of the fastest growing forms of online marketing today. For most, it is a favorite way of reaching larger targeted audiences by marketers and businesses alike. But what is it that makes Pay Per Click such an attractive form of marketing? Let’s take it a bit further and explore the pros and cons of pay per click marketing.

PPC Pro: Setting Your Own Budget

A great feature offered by all Pay Per Click management systems is being able to set your budget. This means you can limit the amount of money you spend per click, day, month, and other time frames. Being able to set your own budget comes in handy whenever you’re starting to test what works and what doesn’t. For example, you can set your PPC Campaign to spend a limit of 6 dollars a day on clicks. Once your campaign reaches the set limit, no more money will be spent on ads until the next day. PPC Campaigns allow you to set a limit on how much you’re willing to spend per click. The price per click can range anywhere from a few cents to tens of dollars.

PPC Con: Plenty of Competition

One downside to Pay Per Click is the number of competitors that may be trying to earn a spotlight for like key terms. Although the competition may not be extremely large, it’s always a smart move to stay up to date with the latest PPC marketing trends.

PPC Pro: Statistics are Measurable and can Get Results in an Instant

In comparison to Search Engine Optimization (SEO), PPC Campaign statistics are highly measurable and allow users to view results in an instant. Google Adwords and Bing Adwords allow you to check how well your ads are doing in real time. This allows you to adjust your campaigns much faster, possibly saving you time and money. Failing to track results is an easy way for your PPC Campaign to fail.

PPC Con: It’s a Paid Service

It’s true, running a Pay Per Click Ad Campaign costs more money than an SEO campaign. That’s why our experts at KDH Digital Services are Google Adwords certified. They can help keep PPC Campaign costs down and avoid unnecessary spending.

PPC Pro: Targeted Niches

Pay Per Click ad campaigns allow you to target specific niches, which can raise your ROI. For example, if you’re a local Killeen tire shop owner looking to boost sales, PPC Campaigns allow you to target locals who are looking for tires. This helps prevent you from paying for clicks from someone who wasn’t interested in the first place, saving you money.

PPC Con: No Guarantees for Your Money

Just like any other marketing strategy, PPC doesn’t guarantee that you’ll earn a profit or even your money back from an ad campaign. Many businesses are misguided to believe that if they spend large amounts of money, they’ll get a larger return. The reality is that ROI depends on multiple variables such as product quality, keywords, services, demand, etc. Although PPC is not a complete gamble, make sure you’re willing to lose money before investing in it.

PPC Pro: Global or Local Exposure

Another advantage PPC provides is exposure. Whether your ad targets local or global audiences, it can definitely boost the amount of audience your ad reaches in a short amount of time. Pay Per Click also allows campaign managers to choose what parts of the globe an ad will appear in. This feature makes PPC a great option for local and international entities who are looking to get the most out of internet marketing.

PPC Con: Time Consuming Research and Execution

Although they may seem easy to do, Pay Per Click ad campaigns take up plenty of time to be executed correctly. There are plenty of variables to take into consideration in order to manage a successful campaign. That’s why most people who run Pay Per Click Campaigns hire a marketing agency to manage everything for them. Of course, you can always try managing your marketing campaign yourself, just make sure you have the time to learn how to maximize PPC in comparison to other competing entities.

Final Thoughts

The Pros and Cons of Pay Per Click are a good thing to know before jumping into this marketing strategy. Every online marketer and business owner should have reliable information about PPC. We at KDH Digital Services can’t wait to hear your thoughts!