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Pay Per Click
PPC Advertisement is one of the fastest growing forms of online marketing today. For most, it is a favorite way of reaching larger targeted audiences by marketers and businesses alike. But what is it that makes Pay Per Click such an attractive form of marketing? Let’s take it a bit further and explore the pros and cons of pay per click marketing.

PPC Pro: Setting Your Own Budget

A great feature offered by all Pay Per Click management systems is being able to set your budget. This means you can limit the amount of money you spend per click, day, month, and other time frames. Being able to set your own budget comes in handy whenever you’re starting to test what works and what doesn’t. For example, you can set your PPC Campaign to spend a limit of 6 dollars a day on clicks. Once your campaign reaches the set limit, no more money will be spent on ads until the next day. PPC Campaigns allow you to set a limit on how much you’re willing to spend per click. The price per click can range anywhere from a few cents to tens of dollars.

PPC Con: Plenty of Competition

Plenty of Competition One downside to Pay Per Click is the number of competitors that may be trying to earn a spotlight for like key terms. Although the competition may not be extremely large, it’s always a smart move to stay up to date with the latest PPC marketing trends.

PPC Pro: Statistics are Measurable and can Get Results in an Instant

In comparison to Search Engine Optimization (SEO), PPC Campaign statistics are highly measurable and allow users to view results in an instant. Google Adwords and Bing Adwords allow you to check how well your ads are doing in real time. This allows you to adjust your campaigns much faster, possibly saving you time and money. Failing to track results is an easy way for your PPC Campaign to fail.

PPC Con: It’s a Paid Service

It’s true, running a Pay Per Click Ad Campaign costs more money than an SEO campaign. That’s why our experts at KDH Digital Services are Google Adwords certified. They can help keep PPC Campaign costs down and avoid unnecessary spending.

PPC Pro: Targeted Niches

Niche Market Pay Per Click ad campaigns allow you to target specific niches, which can raise your ROI. For example, if you’re a local Killeen tire shop owner looking to boost sales, PPC Campaigns allow you to target locals who are looking for tires. This helps prevent you from paying for clicks from someone who wasn’t interested in the first place, saving you money.

PPC Con: No Guarantees for Your Money

Just like any other marketing strategy, PPC doesn’t guarantee that you’ll earn a profit or even your money back from an ad campaign. Many businesses are misguided to believe that if they spend large amounts of money, they’ll get a larger return. The reality is that ROI depends on multiple variables such as product quality, keywords, services, demand, etc. Although PPC is not a complete gamble, make sure you’re willing to lose money before investing in it.

PPC Pro: Global or Local Exposure

Vector image of young people on phones Another advantage PPC provides is exposure. Whether your ad targets local or global audiences, it can definitely boost the amount of audience your ad reaches in a short amount of time. Pay Per Click also allows campaign managers to choose what parts of the globe an ad will appear in. This feature makes PPC a great option for local and international entities who are looking to get the most out of internet marketing.

PPC Con: Time Consuming Research and Execution

Although they may seem easy to do, Pay Per Click ad campaigns take up plenty of time to be executed correctly. There are plenty of variables to take into consideration in order to manage a successful campaign. That’s why most people who run Pay Per Click Campaigns hire a marketing agency to manage everything for them. Of course, you can always try managing your marketing campaign yourself, just make sure you have the time to learn how to maximize PPC in comparison to other competing entities.

Final Thoughts

The Pros and Cons of Pay Per Click are a good thing to know before jumping into this marketing strategy. Every online marketer and business owner should have reliable information about PPC. We at KDH Digital Services can’t wait to hear your thoughts!
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Social Media
Setting up a list of Social Media Goals is an effective way of identifying where you want to be and how you can obtain your goals. You’ll more than likely find yourself in a world of chaos trying to figure out why your posts aren’t working if you don’t set up some key goals. That’s why the KDH Digital Services team came up with a good amount of doable social media management goals every large and small business should be using. We also went ahead and added an extra treat to help you track your metrics. The following article is full of helpful goals you can set for and follow in your Social Media Campaign:

1. Promote Brand Awareness

via GIPHY Brand Awareness is the main reason why most small businesses use Social Media in the first place. It enables any company barely recognized on the map to reach the online community and create a “Convincing Brand Image”. Social Media management does everything you can’t do by word of mouth or even print.

Average Time Spent on Digital Devices

On average, the regular American spends anywhere from 10 – 11 hours a day interacting on computers, tablets, and smartphones. That automatically opens up plenty of doors for reaching out to potential clients and fans. Now that’s a good reason to focus a little more on the digital than on any other form of advertisement.

Contributing Factors of Brand Awareness

Although some of these factors are dependent on outside factors, it’s always a great idea to focus on increasing the following:
  • Followers/Page Likes – Overall amount of people who are following your Business account on a social media network.
  • Reach – Amount of users a post reaches out to in a day, week, or month.
  • Engagements – Overall number of times users interacted with any of your posts.
  • Likes, Shares, and Mentions – More detailed types of engagements on your posts by users.

How to Track Your Brand Awareness

Every social media management platform has different tools that enable small businesses to keep track of online metrics with just a few clicks. For example, one of the more popular analytical tools we use at KDH Digital Services is the Facebook Insights tools. They enable business account managers to keep tabs on all of the brand awareness contributing factors mentioned before (Followers, Likes, Shares, etc.).

2. Reach the Right Crowd

Two women on their iPhones Make sure you determine which niches you will be targeting before starting or continuing your Social Media Campaign. It’s important to gain brand awareness among the right group of people or you won’t see much of a difference in your conversion rates. It’s better to have 100 engaged users than 10,000 users who just scroll past your posts. Sure, getting as many followers as possible is a good way of boosting exposure, but is it really what you’re looking for? Let’s take a moment to look at some simple steps you can make to target the best audience for your company:

Adjust Your Posts Voice/Tone

Are you trying to reach business professionals or common folks? No matter what, you should always be professional and tailor your posts for your intended audience. You should always make sure your social media posts are appealing to your crowd. Of course, if you’re just beginning to share posts on social media platforms, it might take some trial and error to find the right voice for your business profile. Vice versa, if you’ve been using social media for some time now, you may have already found your voice and tone.

Focus on Keyword Search

Throwing in targeted keywords and hashtags when necessary can significantly boost the number of users a  post reaches while targetting the right crowd. This doesn’t guarantee an increase in likes, shares, and follows, but it certainly boosts your chances of conversion.

Posting Relevant Content

It’s easy to get carried away and post about topics that have nothing to do with your business, but it’s not the right move to make. Although it’s okay to post about the occasional holiday, do your best to tie it to your business. Trust us on this one, off-topic posts should be avoided if you want to avoid spammy followers and irrelevant exposure.

3. Driving Traffic To Your Website

Attracting traffic to your website Don’t forget to give your followers a reason to visit your website! Doing so enables you to share specific information about your company that Facebook, Twitter, and Instagram can’t do for you. Here are some quick tips that’ll help you reach your social media goals:

Including Important Links

Users love clicking on interesting links that can help them answer any questions they may have about your business. Although you probably shouldn’t include a link in every post you make, you can definitely include some awesome links that will spark some interest in your website. It’s a great way of boosting traffic and getting your website content recognized. Some examples of Important Links include:
  • Articles/Blogs
  • Discounts and Specials
  • Informative Pages
  • Videos/Vlogs

4. Boosting Engagement

Social Media networks are perfect for generating audience engagement. These networks also require less physical effort to respond to any questions and concerns the public may have about your products and services. The great thing is that social media platforms prioritize highly engaging content. This means that if you have viral-worthy content, your business is more likely to blow up on social media. The best way to boost user engagement on your social media management accounts is by creating engaging content. This includes questions and videos people are more likely to respond to.

5. Provide Effective Customer Service

Man and Woman Engaged in Conversation Effective customer service is destined to lead to an increase in revenue, customer satisfaction, and retention. This is because it’s easier for people to ask questions on social media than to go through a long process of contacting a business and being put on hold. Quick and effective responses are a great way of separating your business from the rest of the competition.

How to Provide Effective Customer Service

Although you can’t write a script for everything, it’s a great way of cutting down miscommunication between employees who take care of your customer service. Here are a few things to consider doing:
  • Answers to Important Support Questions – Make sure you always have the answers to frequently asked questions on pricing, services, and other important topics.
  • Response Time – Turning on notifications for your business accounts will help you respond to any customer questions

6. Do Not Cross-Post

Cell Phone with Floating Social Icons We can never stress this one enough. Cross-Posting can have a negative effect across all of your business social media accounts. In short, cutting down on cross-posting in your social media goals will help your business look more professional.

How to Come Up With Unique Content?

Simply put, the best way to come up with unique content is by paying close attention to what your successful competition is doing. Now, we’re not encouraging you to take their ideas, instead build on what they are doing and start your own trends. Another great way to come up with unique content is by brainstorming with a small panel of influencers. This includes anyone in your business or partner company who is up to date with the latest social media trends.

7. Track Your Traffic and Engagements the Right Way

Man on Computer Tracking Analytics Although there are plenty of social media tracking tools out there, you don’t need all of them! For the most part, Facebook, Twitter, and Pinterest do a pretty good job of providing users with useful analytical tools. For example, Facebook’s Insight tools allow users to keep track of important data such as Page Likes, Posts Engagements, and Post Reach. It also allows you to keep track of how well your past advertisement campaigns went, which can help correct any issues from the past. Getting familiar with these social media marketing tools has helped thousands of companies boost conversion rates and reach their social media goals.

Final Thoughts

As always, we hope this article helped you and your business take a step towards your social media goals. Let us know your thoughts down in the comment section and remember to share this with anyone else who may need it!
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Pay Per Click
Pay Per Click Campaigns are essential to entities who are looking to show up in competitive search queries. One thing is for certain, every successful PPC Campaign is well structured, managed regularly, and needs plenty of well-done research. In this article, we’ll be exploring the basics behind Pay Per Click Campaigns and define how PPC advertising works.

What is Pay Per Click?

Pay Per Click is an advertising method on the internet used to generate traffic to websites. Basically, it’s paying for visitors to visit your website or social media accounts.

How is Pay Per Click Done Today?

Today, the most popular way of using Pay Per Click is by going through a large search engine (Google, Bing, etc.) that can make things happen. Second to that method is Social Media Advertising. In the same way, social media platforms (SMPs) like Facebook, Instagram, and Twitter allow you to post ads that’ll help you target a certain audience and generate leads. Before an ad shows up, online advertisers must take the following steps:
  1. Create a rough draft for the ad
  2. Fix ad settings to target wanted clients and search queries
  3. Submit the ad for review
  4. Get approved
Here’s a picture of a KDH Digital Service ad on Google: KDH Digital Services Ad Campaign on Google Here’s a picture of a KDH Digital Services ad campaign on Facebook: Facebook view of KDH pay per click ads Once your online advertisement is clicked on, search engines and social media platforms recollect a small fee in return. What usually happens is that search engines and SMPs find the best bidders and showcase them at the top of the ad search results. But be careful, you wouldn’t want to spend more than what you make per click. If done correctly, search engines reward advertisers with relevant and intelligently targeted pay-per-click campaigns by charging them less for ad clicks.

Managing Pay-Per-Click Campaign Structure

It’s crucial to understand how to manage your PPC Campaign structure. Setting up an organized keyword structure can significantly lower your advertising costs and increase your performance records. Here is a quick list of the five key elements that affect PPC Campaigns:
  • Ad Campaigns – The Highest level in a PPC Campaign. You can also have many campaigns within ad accounts.
  • Ad Groups – The second-highest level account element. These are similar to categories or sections within a campaign.
  • Ad Keywords – The third-highest level account element. Keywords should always be relevant to the PPC campaign and group they’re assigned to.
  • Ad Wording – The fourth-highest level account element. The wording of your ads should be tailored to appeal towards your targetted audience.
  • Ad Landing pages – The fifth-highest level account element. Landing pages are the deciding conversion factor. Make sure your content is well structured and looks appealing to ALL!

Managing the Best Pay Per Click Campaigns

The best way to manage your new pay per click campaign is by regularly updating your management system. Pay Per Click professionals make sure to adjust the following items to keep campaigns relevant:
  • PPC Keywords – Constantly updating relevant targeted keywords can help reach more potential clients and gain better brand reputation.
  • Negative Keywords – Include keywords you don’t wish to target in order to cut down on campaign costs and improve performance.
  • Landing Pages – Finding better ways to update landing pages will increase your conversion rates.
  • Smaller Ad Groups – Target the right audience with smaller ad groups and more relevant content.
Don’t get discouraged if the start of your PPC campaigns isn’t going so well. You can always get help from digital experts or learn as you grow. Just remember that any web work takes time and patience to become successful. If you’re just getting started on Pay Per Click Campaigns, KDH Digital Services is always ready to help out! Contact us today for pricing and information on our PPC ad Campaigns and other digital services.

Pay Per Click Resources

Here are some great resources that can help you further understand PPC Campaigns:
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