Social Media

Setting up a list of Social Media Goals is an effective way of identifying where you want to be and how you can obtain your goals. You’ll more than likely find yourself in a world of chaos trying to figure out why your posts aren’t working if you don’t set up some key goals. That’s why the KDH Digital Services team came up with a good amount of doable social media management goals every large and small business should be using. We also went ahead and added an extra treat to help you track your metrics. The following article is full of helpful goals you can set for and follow in your Social Media Campaign:

1. Promote Brand Awareness

via GIPHY Brand Awareness is the main reason why most small businesses use Social Media in the first place. It enables any company barely recognized on the map to reach the online community and create a “Convincing Brand Image”. Social Media management does everything you can’t do by word of mouth or even print.

Average Time Spent on Digital Devices

On average, the regular American spends anywhere from 10 – 11 hours a day interacting on computers, tablets, and smartphones. That automatically opens up plenty of doors for reaching out to potential clients and fans. Now that’s a good reason to focus a little more on the digital than on any other form of advertisement.

Contributing Factors of Brand Awareness

Although some of these factors are dependent on outside factors, it’s always a great idea to focus on increasing the following:

• Followers/Page Likes – Overall amount of people who are following your Business account on a social media network.
• Reach – Amount of users a post reaches out to in a day, week, or month.
• Engagements – Overall number of times users interacted with any of your posts.
• Likes, Shares, and Mentions – More detailed types of engagements on your posts by users.

How to Track Your Brand Awareness

Every social media management platform has different tools that enable small businesses to keep track of online metrics with just a few clicks. For example, one of the more popular analytical tools we use at KDH Digital Services is the Facebook Insights tools. They enable business account managers to keep tabs on all of the brand awareness contributing factors mentioned before (Followers, Likes, Shares, etc.).

2. Reach the Right Crowd

Make sure you determine which niches you will be targeting before starting or continuing your Social Media Campaign. It’s important to gain brand awareness among the right group of people or you won’t see much of a difference in your conversion rates. It’s better to have 100 engaged users than 10,000 users who just scroll past your posts. Sure, getting as many followers as possible is a good way of boosting exposure, but is it really what you’re looking for? Let’s take a moment to look at some simple steps you can make to target the best audience for your company:

Adjust Your Posts Voice/Tone

Are you trying to reach business professionals or common folks? No matter what, you should always be professional and tailor your posts for your intended audience. You should always make sure your social media posts are appealing to your crowd. Of course, if you’re just beginning to share posts on social media platforms, it might take some trial and error to find the right voice for your business profile. Vice versa, if you’ve been using social media for some time now, you may have already found your voice and tone.

Focus on Keyword Search

Throwing in targeted keywords and hashtags when necessary can significantly boost the number of users a  post reaches while targetting the right crowd. This doesn’t guarantee an increase in likes, shares, and follows, but it certainly boosts your chances of conversion.

Posting Relevant Content

It’s easy to get carried away and post about topics that have nothing to do with your business, but it’s not the right move to make. Although it’s okay to post about the occasional holiday, do your best to tie it to your business. Trust us on this one, off-topic posts should be avoided if you want to avoid spammy followers and irrelevant exposure.

3. Driving Traffic To Your Website

Don’t forget to give your followers a reason to visit your website! Doing so enables you to share specific information about your company that Facebook, Twitter, and Instagram can’t do for you. Here are some quick tips that’ll help you reach your social media goals:

Including Important Links

Users love clicking on interesting links that can help them answer any questions they may have about your business. Although you probably shouldn’t include a link in every post you make, you can definitely include some awesome links that will spark some interest in your website. It’s a great way of boosting traffic and getting your website content recognized. Some examples of Important Links include:

• Articles/Blogs
• Discounts and Specials
• Informative Pages
• Videos/Vlogs

4. Boosting Engagement

Social Media networks are perfect for generating audience engagement. These networks also require less physical effort to respond to any questions and concerns the public may have about your products and services. The great thing is that social media platforms prioritize highly engaging content. This means that if you have viral-worthy content, your business is more likely to blow up on social media. The best way to boost user engagement on your social media management accounts is by creating engaging content. This includes questions and videos people are more likely to respond to.

5. Provide Effective Customer Service

Effective customer service is destined to lead to an increase in revenue, customer satisfaction, and retention. This is because it’s easier for people to ask questions on social media than to go through a long process of contacting a business and being put on hold. Quick and effective responses are a great way of separating your business from the rest of the competition.

How to Provide Effective Customer Service

Although you can’t write a script for everything, it’s a great way of cutting down miscommunication between employees who take care of your customer service. Here are a few things to consider doing:

• Answers to Important Support Questions – Make sure you always have the answers to frequently asked questions on pricing, services, and other important topics.
• Response Time – Turning on notifications for your business accounts will help you respond to any customer questions

6. Do Not Cross-Post

We can never stress this one enough. Cross-Posting can have a negative effect across all of your business social media accounts. In short, cutting down on cross-posting in your social media goals will help your business look more professional.

How to Come Up With Unique Content?

Simply put, the best way to come up with unique content is by paying close attention to what your successful competition is doing. Now, we’re not encouraging you to take their ideas, instead build on what they are doing and start your own trends. Another great way to come up with unique content is by brainstorming with a small panel of influencers. This includes anyone in your business or partner company who is up to date with the latest social media trends.

7. Track Your Traffic and Engagements the Right Way

Although there are plenty of social media tracking tools out there, you don’t need all of them! For the most part, Facebook, Twitter, and Pinterest do a pretty good job of providing users with useful analytical tools. For example, Facebook’s Insight tools allow users to keep track of important data such as Page Likes, Posts Engagements, and Post Reach. It also allows you to keep track of how well your past advertisement campaigns went, which can help correct any issues from the past. Getting familiar with these social media marketing tools has helped thousands of companies boost conversion rates and reach their social media goals.

Final Thoughts

As always, we hope this article helped you and your business take a step towards your social media goals. Let us know your thoughts down in the comment section and remember to share this with anyone else who may need it!