Pay Per Click

Why Pay Per Click [PPC] Campaigns Fail: 6 Leading Causes

March 28, 2019

In today’s world of digital marketing, Pay Per Click (PPC) advertising is one of the most sought after marketing strategies. The sad truth is that many ad campaigns fail due to the lack of knowledge and experience. You don’t necessarily spend thousands of money to find what works, you just have to identify what doesn’t work. The following article uncovers some of the leading causes (no specific order) why many Pay Per Click Campaigns Fail.

Not Understanding Your Audience

No matter if you’re advertising household products or anything else, your audience will change depending on the product. Understanding who your audience is can help you tailor your content and target the right people. Adwords beginners tend to commit the common mistake of wanting to reach the highest number of people possible. Although you might be able to get more people to learn about your brand, it isn’t always the smartest move. Ad campaigns can be customized to show to a relevant audience, raising your chances of landing better conversion rates.

Not Introducing Your New Products or Services Properly

Introducing a fairly new product to an uninformed audience could be tough at first. It’s difficult to get results from an audience who might not even be interested in your products or services, to begin with. So, how can you work around this? Although it’s easier said than done, the best way to approach ad campaigns is by targeting the audience who already follows you or has shown previous interest. If you’re new to the online scene, try putting some time and effort into a branding campaign before starting a Pay Per Click campaign. It’ll help you drive up brand awareness and bring in better results for whenever you do decide to move forward with an ad campaign.

Using Too Many Keywords

Just because you target more keywords in a PPC Campaign, doesn’t mean you’re going to get better results. In fact, about 88% of the keywords used in a PPC Campaign end up performing badly. This means that cutting out those non-performing keywords can help you save some cash and invest it in your performing categories. Customer surveys are a great way of finding out which keywords to invest in. It’ll give you an idea for new key terms you can test out in the future.

Forgetting to Track Your Ad Campaign’s Results

Statistics are essential if you’re looking to run a successful ad campaign. Learning from your results can help you lower your average cost per click, raise your profits, and gain better brand recognition. Here are some valuable questions that can be answered by tracking Pay Per Click Campaigns:

Are your landing pages helping you convert?
What areas or cities are the ads most popular in?
What times are the most popular to publish your ads?
Which targeted keywords should you leave out?
Who is clicking on your advertisements (Includes gender, age, etc.)?

Bidding Incorrectly

Believe it or not, bidding incorrectly can ruin your chances of being highlighted in targeted search terms. Remember that the highest ad bids aren’t always taken into consideration – the same goes for low bids. If you bid too low, a competitor who has done their research will outshine you and earn a spot in the ad spaces. Now, if you bid too high, you’ll end up reaching your ad spend a lot faster, cutting down on the number of people you can reach.

Neglecting Your Campaign

Many Pay Per Click Campaigns fail because owners or administrators are spending too little time on managing their campaign. Instead of checking in on your campaign once a month, try updating it once or twice a week. You’ll be able to leave out underperforming keywords and optimize your campaign as it goes.

Creating Low-Quality or Irrelevant Ads

Some of your main efforts should be focused around creating quality content and landing pages for your ads. You’ll have low results if your landing pages are poorly done or look outdated. Don’t worry if you have to redesign or hire someone to do the work for you, you can always pause your campaign and resume it after the problem is fixed. It’s better for you to earn money from a well-designed campaign than to be losing money because of low-quality efforts.

Focusing On the Wrong Indicators

Although keeping your Cost Per Click (CPL) low is favorable, it’s not always a clear sign of success. Your main focus should be profiting from Pay Per Click ad campaigns in the long run. Over time, you’ll learn what keywords are best for your campaign and what approaches work the best.

Final Thoughts

These are the most common reasons why Pay Per Click Campaigns fail to succeed. Fixing these simple errors can help any business turn their PPC Campaigns around and save the company thousands of dollars. It’ll also help you reap the benefits of Pay Per Click Campaigns the right way. For more information on Pay Per Click Ad Campaigns, contact your KDH Digital Services representative. We’ll fill you in on the strategies you need to take your campaign to the next level.

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Pay Per Click

Pros and Cons of Pay Per Click Marketing

By kdhdigi on

March 19, 2019

- Pay Per Click

PPC Advertisement is one of the fastest growing forms of online marketing today. For most, it is a favorite way of reaching larger targeted audiences by marketers and businesses alike. But what is it that makes Pay Per Click such an attractive form of marketing? Let’s take it a bit further and explore the pros and cons of pay per click marketing.

PPC Pro: Setting Your Own Budget

A great feature offered by all Pay Per Click management systems is being able to set your budget. This means you can limit the amount of money you spend per click, day, month, and other time frames. Being able to set your own budget comes in handy whenever you’re starting to test what works and what doesn’t. For example, you can set your PPC Campaign to spend a limit of 6 dollars a day on clicks. Once your campaign reaches the set limit, no more money will be spent on ads until the next day. PPC Campaigns allow you to set a limit on how much you’re willing to spend per click. The price per click can range anywhere from a few cents to tens of dollars.

PPC Con: Plenty of Competition

One downside to Pay Per Click is the number of competitors that may be trying to earn a spotlight for like key terms. Although the competition may not be extremely large, it’s always a smart move to stay up to date with the latest PPC marketing trends.

PPC Pro: Statistics are Measurable and can Get Results in an Instant

In comparison to Search Engine Optimization (SEO), PPC Campaign statistics are highly measurable and allow users to view results in an instant. Google Adwords and Bing Adwords allow you to check how well your ads are doing in real time. This allows you to adjust your campaigns much faster, possibly saving you time and money. Failing to track results is an easy way for your PPC Campaign to fail.

PPC Con: It’s a Paid Service

It’s true, running a Pay Per Click Ad Campaign costs more money than an SEO campaign. That’s why our experts at KDH Digital Services are Google Adwords certified. They can help keep PPC Campaign costs down and avoid unnecessary spending.

PPC Pro: Targeted Niches

Pay Per Click ad campaigns allow you to target specific niches, which can raise your ROI. For example, if you’re a local Killeen tire shop owner looking to boost sales, PPC Campaigns allow you to target locals who are looking for tires. This helps prevent you from paying for clicks from someone who wasn’t interested in the first place, saving you money.

PPC Con: No Guarantees for Your Money

Just like any other marketing strategy, PPC doesn’t guarantee that you’ll earn a profit or even your money back from an ad campaign. Many businesses are misguided to believe that if they spend large amounts of money, they’ll get a larger return. The reality is that ROI depends on multiple variables such as product quality, keywords, services, demand, etc. Although PPC is not a complete gamble, make sure you’re willing to lose money before investing in it.

PPC Pro: Global or Local Exposure

Another advantage PPC provides is exposure. Whether your ad targets local or global audiences, it can definitely boost the amount of audience your ad reaches in a short amount of time. Pay Per Click also allows campaign managers to choose what parts of the globe an ad will appear in. This feature makes PPC a great option for local and international entities who are looking to get the most out of internet marketing.

PPC Con: Time Consuming Research and Execution

Although they may seem easy to do, Pay Per Click ad campaigns take up plenty of time to be executed correctly. There are plenty of variables to take into consideration in order to manage a successful campaign. That’s why most people who run Pay Per Click Campaigns hire a marketing agency to manage everything for them. Of course, you can always try managing your marketing campaign yourself, just make sure you have the time to learn how to maximize PPC in comparison to other competing entities.

Final Thoughts

The Pros and Cons of Pay Per Click are a good thing to know before jumping into this marketing strategy. Every online marketer and business owner should have reliable information about PPC. We at KDH Digital Services can’t wait to hear your thoughts!

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Pay Per Click

What are Pay Per Click Campaigns?

By kdhdigi on

February 22, 2019

- Pay Per Click

Pay Per Click Campaigns are essential to entities who are looking to show up in competitive search queries. One thing is for certain, every successful PPC Campaign is well structured, managed regularly, and needs plenty of well-done research. In this article, we’ll be exploring the basics behind Pay Per Click Campaigns and define how PPC advertising works.

What is Pay Per Click?

Pay Per Click is an advertising method on the internet used to generate traffic to websites. Basically, it’s paying for visitors to visit your website or social media accounts.

How is Pay Per Click Done Today?

Today, the most popular way of using Pay Per Click is by going through a large search engine (Google, Bing, etc.) that can make things happen. Second to that method is Social Media Advertising. In the same way, social media platforms (SMPs) like Facebook, Instagram, and Twitter allow you to post ads that’ll help you target a certain audience and generate leads. Before an ad shows up, online advertisers must take the following steps:

Create a rough draft for the ad
Fix ad settings to target wanted clients and search queries
Submit the ad for review
Get approved

Here’s a picture of a KDH Digital Service ad on Google:

KDH Digital Services Ad Campaign on Google

Here’s a picture of a KDH Digital Services ad campaign on Facebook:

Once your online advertisement is clicked on, search engines and social media platforms recollect a small fee in return. What usually happens is that search engines and SMPs find the best bidders and showcase them at the top of the ad search results. But be careful, you wouldn’t want to spend more than what you make per click. If done correctly, search engines reward advertisers with relevant and intelligently targeted pay-per-click campaigns by charging them less for ad clicks.

Managing Pay-Per-Click Campaign Structure

It’s crucial to understand how to manage your PPC Campaign structure. Setting up an organized keyword structure can significantly lower your advertising costs and increase your performance records. Here is a quick list of the five key elements that affect PPC Campaigns:

Ad Campaigns – The Highest level in a PPC Campaign. You can also have many campaigns within ad accounts.
Ad Groups – The second-highest level account element. These are similar to categories or sections within a campaign.
Ad Keywords – The third-highest level account element. Keywords should always be relevant to the PPC campaign and group they’re assigned to.
Ad Wording – The fourth-highest level account element. The wording of your ads should be tailored to appeal towards your targetted audience.
Ad Landing pages – The fifth-highest level account element. Landing pages are the deciding conversion factor. Make sure your content is well structured and looks appealing to ALL!

Managing the Best Pay Per Click Campaigns

The best way to manage your new pay per click campaign is by regularly updating your management system. Pay Per Click professionals make sure to adjust the following items to keep campaigns relevant:

PPC Keywords – Constantly updating relevant targeted keywords can help reach more potential clients and gain better brand reputation.
Negative Keywords – Include keywords you don’t wish to target in order to cut down on campaign costs and improve performance.
Landing Pages – Finding better ways to update landing pages will increase your conversion rates.
Smaller Ad Groups – Target the right audience with smaller ad groups and more relevant content.

Don’t get discouraged if the start of your PPC campaigns isn’t going so well. You can always get help from digital experts or learn as you grow. Just remember that any web work takes time and patience to become successful. If you’re just getting started on Pay Per Click Campaigns, KDH Digital Services is always ready to help out! Contact us today for pricing and information on our PPC ad Campaigns and other digital services.

Pay Per Click Resources

Here are some great resources that can help you further understand PPC Campaigns:

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