Social Media
It seems Instagram continues to add new features to its platform every day. From stories to IGTV, it just doesn’t seem to stop surprising us! Today, learn about adding Alt-Text To Your Instagram Posts in order to get the most exposure possible. But before we do, we want to quickly cover the importance of Alt-Tags and how they can help you in the long run. Don’t worry, we won’t take too much of your time.What Is Alt-Text?
Most of us have seen the text that appears after hovering the cursor over an image. It’s the same text that appears if an image fails to load or is broken. Basically, alt-text is used to tell search engines and AI (Artificial Intelligence) tools about the characteristics of an image. This alt-text can also be used to describe an image to site visitors who are blind.Why Alt-Text On Instagram?
Many people may be wondering why Instagram decided to add an alt-text feature for its users. The best answer we could find was SEO. Instagram doesn’t allow its users to find content by using search terms without a hashtag so organization is out of the picture. Essentially, Instagram is trying to boost its SEO to further expand its reach across the internet, specifically for business accounts. The social media platform figured it would save them and make them millions if they could get users to do the organic job for them. If Instagram’s plan works as planned, we’ll be seeing plenty of images from the social media platform on Google in the future. It’ll also turn the platform into an even more desirable place for marketers and businesses. As of now, only businesses with eye-catching content thrive on the platform. It would be a gamechanger if Instagram could attract more companies that prefer other platforms, even if it’s just for advertising purposes.How To Add Alt-Text To Your Instagram Posts
There are two different ways you can add alt-text to your Instagram posts:Adding Alt-Text to New Instagram Posts
Once you add your post caption make sure to go to the bottom of the page and Tap on Advanced Settings at the Bottom
The next step is to Tap on Write Alt Text.
Add your Alt-Text on the next screen and remember to Tap Done once you’re finished.
Adding Alt-Text To A Previous Instagram Post
You’ll first want to locate the previously uploaded post you want to edit and Tap on the 3 Dots Button.
Next, you’ll Select the Edit Option that appears on your screen.
Once in Edit mode, you’ll simply tap on Edit Alt Text on the Bottom Right of the image.
The last step is to simply Enter your desired Alt Text and Save your work by Tapping Done. Simple.
Social Media Management for Instagram
If you just don’t feel like going through all your images and editing the Alt Text yourself, feel free to contact KDH Digital Services! Let our social media experts take care of it for you at an affordable rate. We hope you liked this article and found it useful for Instagram! Don’t forget to leave a comment down below and subscribe to our newsletter!
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There’s a reason why most bloggers choose WordPress over Wix. Let’s find out why.
Using Wix to manage your company website can be dreadful if you don’t have the time to manage it well. Wix clients start off using the CMS services because they want to manage everything themselves. But what happens when you don’t have as much time as you used to before? Don’t expect to have time for more if you’re expecting a large number of customers in the near future. Plenty of business means you’ll be able to afford some breathing space and a web designer/developer.
Online selling has become fairly important among startup businesses. Today, WordPress is used to power up over 42% of all e-commerce websites around the globe.
There are hundreds and thousands of online review platforms around the world, but which ones are the best to worry about? Here’s a quick list and description of the top platforms to list your business:
The only bad side of having a business account on social media is the possibility of receiving negative feedback. But don’t fear, negative feedback allows you to grow as long as you take it the right way.
Analytical and tracking tools are the most useful features included with most social media business accounts. Facebook, Twitter, Pinterest, and Google Analytics are extremely helpful for tracking conversion rates. In basic words, these tools help business owners understand when to post and what to post to maximize social engagement.
Tracking and analytics are constantly evolving, so you can expect to see better features in the future.
Most online users today use payment options provided by social media companies to pay for a service or item. In most cases, it’s safer than paying someone in person or sending a check by mail. B2B and B2C companies can also use these payment methods for small one-time fees if they wanted to. These payment methods have also helped families across the globe transfer money with the touch of a finger and a small fee.
Before initiating any social media campaign, SMM companies usually sit down with you to find out about your business 
It’s important to keep customers engaged by posting quality content they’ll love. Although being consistent is important to launching an effective social media campaign, hounding your audience with content can hurt your performance. You wouldn’t want to run out of great posts to share!
Creating a content schedule is a great way to keep track of when and what content is released. This way, you can experiment on what days to post the best content, instead of randomly throwing it on social media.
Another big part of successful social media management is creating engaging posts for your audience. This is the part where content creators must get creative and create tailored content that will grasp your audience. To do this you’ll need to have a great understanding of the best practices for creating content for specific social media networks. Of course, it will take some time to research and test out content if you’re barely launching your first SMM campaign.
The best way to tackle a social media campaign is by keeping track of your post-performance. This is a neat way of finding out how well people interacted with each post, allowing you to make slight adjustments to future posts.
Tracking social media performance will always be a learning process. You’ll find out what works and what doesn’t, allowing you to create better content in the future. You’ll also learn how to determine your social media ROI and decide what resources to focus your efforts on.
Introducing a fairly new product to an uninformed audience could be tough at first. It’s difficult to get results from an audience who might not even be interested in your products or services, to begin with. So, how can you work around this? Although it’s easier said than done, the best way to approach ad campaigns is by targeting the audience who already follows you or has shown previous interest. If you’re new to the online scene, try putting some time and effort into a branding campaign before starting a 
Statistics are essential if you’re looking to run a successful ad campaign. Learning from your results can help you lower your average cost per click, raise your profits, and gain better brand recognition.
Here are some valuable questions that can be answered by tracking Pay Per Click Campaigns:
Many Pay Per Click Campaigns fail because owners or administrators are spending too little time on managing their campaign. Instead of checking in on your campaign once a month, try updating it once or twice a week. You’ll be able to leave out underperforming keywords and optimize your campaign as it goes.
One downside to Pay Per Click is the number of competitors that may be trying to earn a spotlight for like key terms. Although the competition may not be extremely large, it’s always a smart move to stay up to date with the latest PPC marketing trends.
Pay Per Click ad campaigns allow you to target specific niches, which can raise your ROI.
For example, if you’re a local Killeen tire shop owner looking to boost sales, PPC Campaigns allow you to target locals who are looking for tires. This helps prevent you from paying for clicks from someone who wasn’t interested in the first place, saving you money.
Another advantage PPC provides is exposure. Whether your ad targets local or global audiences, it can definitely boost the amount of audience your ad reaches in a short amount of time. Pay Per Click also allows campaign managers to choose what parts of the globe an ad will appear in. This feature makes PPC a great option for local and international entities who are looking to get the most out of internet marketing.
Make sure you determine which niches you will be targeting before starting or continuing your Social Media Campaign. It’s important to gain brand awareness among the right group of people or you won’t see much of a difference in your conversion rates. It’s better to have 100 engaged users than 10,000 users who just scroll past your posts.
Sure, getting as many followers as possible is a good way of boosting exposure, but is it really what you’re looking for? Let’s take a moment to look at some simple steps you can make to target the best audience for your company:
Don’t forget to give your followers a reason to visit your website! Doing so enables you to share specific information about your company that Facebook, Twitter, and Instagram can’t do for you. Here are some quick tips that’ll help you reach your social media goals:
Effective customer service is destined to lead to an increase in revenue, customer satisfaction, and retention. This is because it’s easier for people to ask questions on social media than to go through a long process of contacting a business and being put on hold. Quick and effective responses are a great way of separating your business from the rest of the competition.
We can never stress this one enough. 
Although there are plenty of social media tracking tools out there, you don’t need all of them! For the most part, Facebook, Twitter, and Pinterest do a pretty good job of providing users with useful analytical tools.
For example, Facebook’s Insight tools allow users to keep track of important data such as Page Likes, Posts Engagements, and Post Reach. It also allows you to keep track of how well your past advertisement campaigns went, which can help correct any issues from the past. Getting familiar with these social media marketing tools has helped thousands of companies boost conversion rates and reach their social media goals.