Social Media

Let’s be honest, it’s tough to keep up with the latest trends on social media today – especially when there are new memes, challenges, and trends that seem to pop up every other day. This makes it tough for online marketers to create a one-time template and forces them to tailor content by the day. Thankfully, with the development of the World Wide Web, there has also been plenty of developing and marketing companies that have emerged to help simplify managing everyday challenges like social media marketing. Today, our KDH Digital Services team will be answering a very important question – What are Social Media Management Services (SMM)?

What are Social Media Management Services?

A Social Media Management Service is when a business or blogger hires another business to take care of their content and interactions across any social media channel/s. These social networks include Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, and more. Simply put, it’s outsourcing all the social media work (posting, replies, and updates) to a marketing company. SMM companies relieve the pressure of keeping up with the latest trends while finding new ways to engage customers.

Types of Social Media Management Services

Finding the Correct Social Media Platforms

Before initiating any social media campaign, SMM companies usually sit down with you to find out about your business social media goals and existing social profiles. Experienced marketers can help steer you in the right direction and cut back on unnecessary profiles or add needed ones.

Tailoring a Social Media Strategy

Coming up with an effective social media strategy is crucial to any SMM campaign. Finding a social media strategy helps to plan out what type of posts to create, how often you’ll post, and when to post. Just remember, different social media networks require a different approach, so you might not be posting the same content on every source. Here’s a quick checklist of all the things you’ll want to consider to create a social media strategy:

• Are you happy with your current engagements on social media?
• What posting times seem to work best with your current audience?
• What social media channels are you using?
• What social media channels work best and worst for you?
• What type of content does your current audience respond to the most?
• What type of audience are you looking to attract?

Creating Social Media Content Schedules and Engaging Posts

It’s important to keep customers engaged by posting quality content they’ll love.  Although being consistent is important to launching an effective social media campaign, hounding your audience with content can hurt your performance. You wouldn’t want to run out of great posts to share! Creating a content schedule is a great way to keep track of when and what content is released. This way, you can experiment on what days to post the best content, instead of randomly throwing it on social media. Another big part of successful social media management is creating engaging posts for your audience. This is the part where content creators must get creative and create tailored content that will grasp your audience. To do this you’ll need to have a great understanding of the best practices for creating content for specific social media networks. Of course, it will take some time to research and test out content if you’re barely launching your first SMM campaign.

Scheduling and Publishing Posts for Social Profiles

A hired or contracted social media manager should have access to a social media management platform like Hootsuite that will enable them to schedule and publish posts ahead of time. This allows you to make sure you publish all of your posts at the best time possible. This also allows you to start targetting your audience with plenty of weeks or months ahead of time.

Tracking Social Media Performance

The best way to tackle a social media campaign is by keeping track of your post-performance. This is a neat way of finding out how well people interacted with each post, allowing you to make slight adjustments to future posts. Tracking social media performance will always be a learning process. You’ll find out what works and what doesn’t, allowing you to create better content in the future. You’ll also learn how to determine your social media ROI and decide what resources to focus your efforts on.

Replying to and Engaging Customers, Fans, and Followers on Social Media

Social Media Managers do much more than a quick response to the customer. In short, part of the job requires building relationships with each individual and finding new business opportunities. Creating these relationships with customers allows you to gain loyal clients who might be willing to give great testimonies and share your posts in the future. That’s a big part of what we do at KDH Digital Services.

Why Hire KDH for Digital Social Media Management?

Many small businesses don’t have enough time or resources to run a social media campaign. Posting quality content consistently takes a lot of time and effort that some small business marketing teams just don’t have. Stop rushing every post and let the experts take care of it for you. KDH Digital Services manages multiple social media accounts for businesses around Belton, Copperas Cove, Lampasas, Killeen, and Temple. We make sure each of our clients gets the tailored content their business deserves and prevent cross posting! Contact KDH Digital Services today if you’re looking for someone to take your social media marketing to the next level!