[av_heading heading=’Stop Killing your Online Presence by Cross-Posting on Social Media’ tag=’h1′ link_apply=” link=’manually,http://’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
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Cross-posting refers to posting the same content on multiple social networks. What many businesses and marketing firms don’t realize is that cross-posting on social media can be killing a strong online presence. Although it may save you some time behind the keyboard, you may end up paying a high price in the long run.
The following article explains why you should dump cross-posting and how to develop some new approaches for your Social Media Campaigns.
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[av_heading heading=’Why Dump Cross-Posting on Social Media?’ tag=’h2′ link_apply=” link=’manually,http://’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
[av_heading heading=’Different Platform Structures’ tag=’h3′ link_apply=” link=’manually,http://’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
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Understanding the different uses behind each social media platform is crucial for social media marketing campaigns.
Here are some of the best types of content that works for each social media platform:
- Facebook – Focuses around all types of rich content (Articles, Videos, Pictures, and other attractive content).
- Instagram – Great for sharing Pictures and Short Videos. Remember to throw in some hashtags and tags to improve post reach.
- Pinterest – Great for sharing informative Pictures, Articles, and Videos. Specifically How-To-Guides and content.
- Twitter – Perfect for quick updates. Twitter constantly updates every minute and should be used to target active audiences. Twitter also has a 280 character limit that can cut important messages being cross-posted from other social platforms.
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[av_heading heading=’You’ll Look Spammy and Careless’ tag=’h3′ link_apply=” link=’manually,http://’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
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The last thing you want to do is give off a spammy image of your company. Attentive social followers tend to notice when content creators post duplicate content. They’re quick to find any errors and will always point out accounts that don’t seem to care if their cross-posting on social media. This can make it difficult for you to build an audience and can cause you to start losing followers.
Being careless about duplicate content is also a noticeable flaw. You’d stop watching your favorite television show if they reused the same lines and skits every episode. In the same way, you need to make sure your audience is receiving the quality content they deserve. That’s why it’s always a good thing to make refraining from cross-posting one of your
social media goals for your company.
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[av_heading heading=’Username and Promotion Errors’ tag=’h3′ link_apply=” link=’manually,http://’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
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Always remember that specific brands, influencers, and/or people can have different usernames on different social media platforms. This means that cross-posting a post from a certain social media platform can lead to some problems.
For example, a user on Twitter can be tagged using @webMediaStar but is called @MediaStar on Instagram. Cross-Posting from Instagram will lead to an untagged user on Twitter. You might even end up tagging the incorrect account.
Being unable to tag the correct profiles can lead to fewer audience engagement, B2C relations, and reduces your chances of growing the post’s reach.
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[av_heading heading=’Duplicate Content Hurts SEO’ tag=’h3′ link_apply=” link=’manually,http://’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
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Ever notice the social media accounts that make it onto the search results on Google? Well, they didn’t make it on the top results without a good reason.
The majority of social media accounts that make it to the top search results on Google don’t post duplicate content! These accounts end up in the search results because the admins usually post content and information that isn’t found on other social platforms. Needless to say, good
SEO habits are a great way to help you prevent cross-posting.
Bonus: Did you know that linking your Social Network accounts to your website and posting relative content can help improve your search rankings?
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[av_heading heading=’How to Avoid Cross-Posting on Social Media?’ tag=’h2′ link_apply=” link=’manually,http://’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
[av_heading heading=’Targeting a Certain Network’ tag=’h3′ link_apply=” link=’manually,http://’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
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Let’s go back and cover targeting specific social networks. Find out what works best for each of your social media platforms and customize your content calendar for each account. Learn how links, hashtags, and engagement statistics differ on each platform and why they matter.
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[av_heading heading=’Keep Every Post Original’ tag=’h3′ link_apply=” link=’manually,http://’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
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No matter what you do, never duplicate post content. Although some scheduled posts may end up looking similar, make sure you tailor all of your content structure. Take it as if you’re trying to give a different side of the story on every platform.
You can try using different images, descriptions, and hashtags to prevent yourself from falling into the temptation of cross-posting on social media. Doing this will prevent any audience that follows your other social media accounts from growing tired of the same content in the same day.
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[av_heading heading=’Don’t Overpost’ tag=’h3′ link_apply=” link=’manually,http://’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
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Keeping your social media accounts active is important, but don’t overdo it! Limiting the amount of posts you share a week can help give you more time to come up with catchy headlines and content. Just remember each platform follows its own norm, so you can post more frequently on some platforms.
Hint: Twitter
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[av_heading heading=’Post on the Right Social Media Platform’ tag=’h3′ link_apply=” link=’manually,http://’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
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Recognizing which social media platforms are best for specific content is a great way to cut back on posting irrelevant content. Although your instinct may be to post on every platform, the truth is, you don’t have to. Besides, it’ll help you cut back on the amount of work you put into your social media campaign for the day.
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[av_heading heading=’The Bottom Line’ tag=’h2′ link_apply=” link=’manually,http://’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
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Cross-posting on social media will slowly but surely hurt any content creator or business account. Luckily for you, our
KDH Digital Services team is well informed on today’s latest social media trends. We know how difficult managing your social media campaigns on your own can be.
Contact us today and find out how our tailored Social Media Management plans can help you build a bigger audience and attract online opportunities.
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