Pay Per Click
Pay Per Click Campaigns are essential to entities who are looking to show up in competitive search queries. One thing is for certain, every successful PPC Campaign is well structured, managed regularly, and needs plenty of well-done research. In this article, we’ll be exploring the basics behind Pay Per Click Campaigns and define how PPC advertising works.What is Pay Per Click?
Pay Per Click is an advertising method on the internet used to generate traffic to websites. Basically, it’s paying for visitors to visit your website or social media accounts.How is Pay Per Click Done Today?
Today, the most popular way of using Pay Per Click is by going through a large search engine (Google, Bing, etc.) that can make things happen. Second to that method is Social Media Advertising. In the same way, social media platforms (SMPs) like Facebook, Instagram, and Twitter allow you to post ads that’ll help you target a certain audience and generate leads. Before an ad shows up, online advertisers must take the following steps:- Create a rough draft for the ad
- Fix ad settings to target wanted clients and search queries
- Submit the ad for review
- Get approved
Here’s a picture of a KDH Digital Services ad campaign on Facebook:
Once your online advertisement is clicked on, search engines and social media platforms recollect a small fee in return. What usually happens is that search engines and SMPs find the best bidders and showcase them at the top of the ad search results. But be careful, you wouldn’t want to spend more than what you make per click. If done correctly, search engines reward advertisers with relevant and intelligently targeted pay-per-click campaigns by charging them less for ad clicks.
Managing Pay-Per-Click Campaign Structure
It’s crucial to understand how to manage your PPC Campaign structure. Setting up an organized keyword structure can significantly lower your advertising costs and increase your performance records. Here is a quick list of the five key elements that affect PPC Campaigns:- Ad Campaigns – The Highest level in a PPC Campaign. You can also have many campaigns within ad accounts.
- Ad Groups – The second-highest level account element. These are similar to categories or sections within a campaign.
- Ad Keywords – The third-highest level account element. Keywords should always be relevant to the PPC campaign and group they’re assigned to.
- Ad Wording – The fourth-highest level account element. The wording of your ads should be tailored to appeal towards your targetted audience.
- Ad Landing pages – The fifth-highest level account element. Landing pages are the deciding conversion factor. Make sure your content is well structured and looks appealing to ALL!
Managing the Best Pay Per Click Campaigns
The best way to manage your new pay per click campaign is by regularly updating your management system. Pay Per Click professionals make sure to adjust the following items to keep campaigns relevant:- PPC Keywords – Constantly updating relevant targeted keywords can help reach more potential clients and gain better brand reputation.
- Negative Keywords – Include keywords you don’t wish to target in order to cut down on campaign costs and improve performance.
- Landing Pages – Finding better ways to update landing pages will increase your conversion rates.
- Smaller Ad Groups – Target the right audience with smaller ad groups and more relevant content.
Pay Per Click Resources
Here are some great resources that can help you further understand PPC Campaigns:
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